Advertisers will need to disclose synthetic or digitally altered content in election ads, as Google aims to combat misinformation.

Google now requires verification for a wider range of political content, which may impact more advertisers ahead of the 2024 elections.

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Kelsey Libert is a co-founder of Fractl, a leading growth agency ranked in the top 3 of the "Clutch Leaders Matrix" for Content Marketing out of 26,000 global firms and recognized as BuzzStream’s "Top ...