The Zan methodology listens to all voices, empowering employees and enriching diversity of perspectives, thus fostering ...

Kantar Media will derive insights from viewing data captured through tens of thousands of OSN set-top boxes using return path ...

Camilla brings over 25 years’ expertise in the Middle East MarCom sector, with a successful track record of building ...

TikTok’s Shant Oknayan on why brands need to tap into culture, and how the platform helps marketers navigate this journey.

The Middle East arm of the world-renowned car brand Chevrolet has collaborated with Dubai-based musician Nurzy to launch her ...

In the past year, the interest in AI grew by 223 percent on Google Trends, and today, this interest is at its highest peak.

Taking place November 5-6 at the Crowne Plaza Riyadh RDC Hotel & Convention, Athar offers insightful sessions & top-tier ...

In this dynamic landscape, we view Disruption as an opportunity to create new markets and redefine categories.

The studio offers connected creative services, audience development, creator partnerships, and performance measurement under ...

For several years, travellers around the world have been discovering all that the Middle East has to offer and, as a result, ...

Home says that it is not about relying solely on data or analytics to drive decision-making, but conveying a powerful purpose ...

Samsung Electronics has launched a regional campaign for its Galaxy Z Flip5, in collaboration with Anghami Inc. The campaign, ...