Camilla brings over 25 years’ expertise in the Middle East MarCom sector, with a successful track record of building ...

In the past year, the interest in AI grew by 223 percent on Google Trends, and today, this interest is at its highest peak.

Taking place November 5-6 at the Crowne Plaza Riyadh RDC Hotel & Convention, Athar offers insightful sessions & top-tier ...

TikTok’s Shant Oknayan on why brands need to tap into culture, and how the platform helps marketers navigate this journey.

The Middle East arm of the world-renowned car brand Chevrolet has collaborated with Dubai-based musician Nurzy to launch her ...

In this dynamic landscape, we view Disruption as an opportunity to create new markets and redefine categories.

The studio offers connected creative services, audience development, creator partnerships, and performance measurement under ...

Home says that it is not about relying solely on data or analytics to drive decision-making, but conveying a powerful purpose ...

For several years, travellers around the world have been discovering all that the Middle East has to offer and, as a result, ...

Samsung Electronics has launched a regional campaign for its Galaxy Z Flip5, in collaboration with Anghami Inc. The campaign, ...

DAZN will air 22 championships for a share of $60 million+ in prize money at the Esports World Cup, and will offer brands an ...

In the region, the Arabic version of Top Chef by MBC GROUP has previously been filmed in locations across the UAE, Lebanon, ...