Ad agencies are recruiting social media talent from niche communities and rolling out new offerings to keep pace.

Founded in 1980 by businessman Robert L. Johnson, BET was sold to Paramount’s predecessor, Viacom, in 2001 for about $3 ...

New research from Meta, Kantar and CreativeX shows how human connection, visually dynamic and atmospheric cues have an ...

Procter & Gamble sponsors a new streaming series from TikTok star Khaby Lame, T-Mobile partners with the viral “Four Seasons ...

The Global Automotive Marketing Awards honor the most impactful, creative advertising and marketing campaigns in the ...

Leaders must be able to balance the efficiencies of AI with the irreplaceable value of human creativity and empathy.

AKQA global chief creative officer Diego Machado on this year’s winning work in the Cannes category that’s all about the ...

Spectrum Reach’s David Kline discusses how local data-driven TV strategies, including AI-generated creative, help brands ...

Verizon says, “You break it, we take it” in a spot that underscores that it accepts trade-ins of “any phone in any condition, guaranteed.” ...