In an industry that fetishises 'new' and short-termism, this is a story about doing the opposite through a big, enduring idea – Food Love Stories ... of long-term brand building paid off, even when ...

Tesco is to retire its long-running Food Love Stories ad campaign with a new TV, outdoor and in-store marketing campaign, under the new banner ‘It’s not a little thing. It’s everything’. With a play ...

Tesco has retired ‘Food Love Stories’ after seven years, replacing it with a new brand platform – ‘It’s Not a Little Thing. It’s Everything’ – as it looks to “highlight the emotional impact of food”.

Tesco has replaced its long-running Food Love Stories with a new marketing campaign spotlighting the emotional impact of food. ‘It’s not a little thing. It’s everything’ will play on the ...

Tesco Malaysia’s Food Love Stories was a platform created to build an emotional bond with consumers by celebrating their passion for cooking and creating their unique food recipes, aka love stories.