New Starbucks Chief Executive Brian Niccol recently announced that the company will undergo a series of sweeping changes in hopes of boosting sales and getting customers to come back to its cafes.

Brian Niccol took over Starbucks last month, and he's making several important changes. Starbucks recently updated investors that it's acquiring two coffee farms in Latin America. Niccol is ...

Starbucks has released a new holiday cup collection as the company kicks off the fall season this month. On Nov. 7, the company is bringing its customers at nearly 300 stores in Michigan some ...

Starbucks is making a big change: It’s done offering discounts. Like other restaurant chains, Starbucks had leaned heavily on big discounts over the past year in an attempt to lure customers ...

Check out other new changes. Starbucks recently announced some changes to the business, switching up its strategy in some core areas, including perks and discounts. After two consecutive quarters ...

Starbucks’ new boss is putting his stamp on the company by cutting back on discounts and promotions — forcing coffee lovers to pay full price for their drinks. Chief Executive Brian Niccol ...

Starbucks suspended its forecast through the next fiscal year as new CEO Brian Niccol looks to turn around the coffee giant struggling with falling demand for its pricey drinks. The coffee chain ...

Starbucks’ new CEO Brian Niccol has a Herculean task in front of him to change the dire state of affairs that the world’s largest coffee chain is currently brewing in. Surprising Wall Street ...

Visit americanexpress.com to learn more. The Starbucks® Rewards Visa® Card is a cobranded credit card from Chase Bank that's designed for avid coffee drinkers of the global chain. And with the ...

Early one afternoon in June at a Starbucks in Brooklyn’s Park Slope neighborhood, the kids start to trickle in. First a small group, two girls and a guy. Then two boys in private school uniforms.

By Julie Creswell In recent years, the arrival of fall has been a reason for many customers to scurry to their local Starbucks to get their pumpkin spice latte fix. But not this year. On Tuesday ...

Expect to see fewer promotions at Starbucks. The coffee chain is scaling back promotional offers through its mobile app to get customers to pay full price for its coffees and teas, the Wall Street ...