Understanding your competition, honing a unique value proposition that resonates, and building a brand that commands ...

It takes a strategic combination of observation, analysis and action to spot these trends early and take advantage of them.

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes.

Here's how to use brand positioning research to differentiate your B2B brand, strengthen market perception, and drive ...

Starting a business is no easy feat, but research and preparation can help smooth the way. Having a firm understanding of your target market, competition, industry, goals, company structure ...

Your business plan can demonstrate your comprehensive understanding of your market and business model, and your realistic approach to achieving your goals. Although a business plan might not be ...

February is almost over, and Q2 is right around the corner. Set yourself up for future success by performing a marketing checkup — a review of your company’s marketing strategies and how they ...

XRP outperformed the broader market, which rose 0.51% to a total market cap of $3.11 trillion. SEC Under Pressure: OIG Investigation ... his partners had business before the SEC.” ...

Manigault, the City of Atlanta inspector general, announced Monday she would ... earlier this month that the office has "conducted its business outside of the parameters set by law and policy." ...

On Monday, USAID Inspector General Paul Martin did precisely what inspectors general are charged with doing. His office made public the results of an independent analysis designed to promote ...

Just 22 stores have opened, financed by loans that cost more than officials told borrowers to expect and that came with unusual terms stripping owners of control over key business decisions ...