Mattel's deal with Warner Bros. Discovery to make toys related to the DC brand could fuel more toy sales and help Mattel ...

Toy Fair always brings new debuts, sometimes entirely new categories, and re-releases with new themes from big and small brands. With a new Jurassic World film set to arrive in July, we saw countless ...

On the eve of Toy Fair, The Toy Book spoke with Lourdes Arocho, SVP, Licensing, Consumer Products & Experiences at Paramount, ...

Toy Fair 2025 featured no shortage of plush toys, but when it came to scouting out the best *new* collections, Atamas ...

Stitch is popping up all over the place in everything from collectible phone and gaming controller holders and slime,” said ...

Mattel inked a licensing agreement with Warner Brothers Discovery, getting back the rights to develop and market toys based on DC characters including Batman and Superman.

DC and Mattel both had their own share of reveals during this week’s Toy Fair festivities, but they had their own bombshell announcement to make as well, shaking up the toy industry in a huge way.

Warner Bros. Discovery Global Consumer Products has announced that in the second-half of 2026, Mattel will be the home for all DC toys in a multi-year, international agreement. The two companies ...

Three of those games are movie tie-ins, one is a spin-off of the Kingdom Hearts ... game inspired by the Disney Tsum Tsum line of collectible toys and the mobile game from Japan, featuring all ...

The movie follows two twin brothers, Hal and Bill, who after seeing their father's vintage toy monkey in the attic ... any more John Wick this year but a spin-off movie is on its way.