Amit Gujral, Chief Marketing Officer of JK Tyre & Industries, has decided to move on, e4m has learnt from sources. He is quitting the company after a stint of five years. Before joining JK Tyre & ...

He has managed the media business by revenue maximisation, media monetisation, P&L management, customised client solutions, Key account management, ATL and BTL activations, Govt. Relations & PR ...

NIQ, the world’s leading global consumer intelligence company, today announced the launch of Marketing Mix Modelling solutions (MMM), helping global clients streamline their marketing investments and ...

The head of marketing communications at JCBL Group shares that this means balancing industry gravity with tailored messages ...

BTL marketing, or “below-the-line” marketing, is like the special forces of the advertising world. It's targeted. It's precise. And when done right, it's devastatingly effective. Unlike its flashier ...

“It just started hitting us really hard, trying to play the what-if game, if what was given to us was actually my daddy,” one woman told the AJC’s Joe Kovac Jr. Atlanta police say a 12-year ...

Private equity firm ATL Partners is considering a possible sale of Global Critical Logistics, which provides freight forwarding and logistics to live entertainment events such as music tours ...

CUMMING, Ga. — When Cary Green moved to Forsyth County, Georgia, a quarter-century ago, it was a community only beginning to grapple with its reputation as one of the South’s most notorious ...

Super Bowl 62 is headed to Atlanta. The NFL announced Tuesday that Atlanta will host Super Bowl 62 in 2028. The NFL’s signature game will be played at Mercedes-Benz Stadium. “Renowned for its ...