As Dove, we have been one of the key players in the skin cleansing market for over 30 years in Turkey, offering superior care technology at a premium price. Yet, up until 2023, our presence was ...

Our goal in Mastercard’s new campaign was to bolster hope. Especially after the earthquake disaster we experienced in Turkey, we all needed hope to be able to get back on our feet. So, in order to ...

At Domestos, we recognise that one in three children worldwide lack access to hygienic toilets. In light of this, and with the belief that all individuals have the right to live in conditions that ...

As Turkey’s leading condom brand, our goal was to grow the entire category and increase condom use on the path to a safe sex life, while increasing the SOV for OKEY Rotar, our ejaculation-delaying ...

A third of UK consumers watch music video content on a daily basis, according to a new study by media owner Vevo. A survey of 2,000 consumers found that 32% of respondents watch music videos every day ...

We aimed to turn the warming feeling of a hot soup on a cold winter day, one of the multi-sensory experiences offered by Knorr Ready Soups, into a real experience in our media-first outdoors and to ...

Our objective was to build awareness of Flamin’ Hot and create new bold flavour credentials amongst Hyperlifers to drive trial. In order to increase the awareness of Flamin’ Hot and to stimulate a ...

The main objective of the campaign was to make the target audience consider buying a device from Vodafone. We aimed to lift campaign awareness up, raise ad recall results and contribute to sales. We ...

Marketing should focus less on tactics and more on strategy to reclaim its role as a discipline rooted in consumer understanding. Effectiveness award-winning campaigns tended to evoke inspiration, ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

In order to reach our target audience, Gen Z, and increase our awareness, we created a branded game filter on TikTok, one of the most powerful channels, and embraced the moments of hunger. The results ...