Made with Group Black, “Khaby Is Coming To America” integrates CPG brands like Tide and Bevel and is part of P&G’s multicultural marketing efforts.

The most impactful ways to grow a brand are the focus of a recent Kantar report based on 10 years of data.

The toy brand’s production arm partnered with agency Native Foreign to quickly create a film using Sora, which is only available to alpha testers.

The new “Getaway Driver” video riffs on classic horror film tropes and features comic-actor and social media personality King Bach.

Pure Leaf Iced Tea has teamed with actress Lindsay Lohan for a “Tea Break” campaign encouraging consumers to take a break during the workday, according to details shared with Marketing Dive. The ...

Along with the humorous online video and livestream event, the Molson Coors brand will sell a “Redactrick Figurine” that pixelates Mahomes’ identity. The campaign shows how Coors Light continues to ...

Media Disco is the advertising industry’s first marketplace that leverages the collective buying power of mid-market brands.

The telecom is resurrecting its once-ubiquitous “Can You Hear Me Now?” slogan to promote a new logo that drops the red checkmark.

As the 2024 election looms, brands must be extra mindful of all areas of their social media operations, according to Scott Parker, CEO of Social Factor.

Ad Relevance uses AI to analyze billions of browsing, shopping and streaming signals and improved addressability in testing.

Ford and L’Oréal piloted the tool for quickly creating text, image and video assets with the aid of cutting-edge Nvidia technology.

The holding company is doubling down on artificial intelligence to meet clients’ growing demands for integrated communications solutions.