Generative artificial intelligence will eventually change the way organizations collect, analyze, and act on customer insights, Forrester Research says in a new report. But for now, only one-third of ...

DXPs provide seamless access to digital experiences across multiple channels and devices so firms don’t have to rely on separate tools to manage content. This is the biggest benefit offered by DXPs, ...

To get there, though, companies need to have confidence that the data housed in their CRM systems and shared between departments is being accurately and efficiently entered and used to communicate ...

Push notification technology, first introduced by Apple in June 2009 alongside its iOS 3.0 iPhone operating system, have steadily become more important to company marketing strategies. Push ...

Claravine has partnered with Slalom to create the Marketing Taxonomy Assessment to help companies identify gaps in their campaign taxonomies, create a strategic roadmap for data collection, and ...

To encourage purchases from first-time visitors who appear ready to leave the site or product pages without making a purchase, Princess Polly is using Nosto to deliver personalized pop-ups with a 10 ...

LinkedIn has launched Lead IQ and enhanced Account IQ capabilities in its latest Sales Navigator release. Lead IQ summarizes LinkedIn data around prospects' experience, achievements, interests, ...

destinationCRM.com is dedicated to providing Customer Relationship Management product and service information in a timely manner to connect decision makers and CRM industry providers now and into the ...

Specialized Bicycles, a Northern California-based retailer of premium, electric, and motorized bicycles and cycling apparel and accessories, produces a massive amount of digital content, including ...

Paytronix's new features expand throttling capabilities, enabling restaurants and convenience stores to set customizable lead time constraints around delivery timing, order preparation, limits, and ...

Mediaocean, an omnichannel advertising company, is acquiring Innovid, an advertising software provider, for about $525 million. As part of the deal, Innovid will merge with Flashtalking to create an ...