Landor's Reiner Erlings shares three key considerations brands should be aware of when approaching a new sonic strategy.

One area where artificial intelligence (AI) has revolutionised the way we do things is innovation research. Companies like ...

Shakespeare Communications announces its newest client, Krypton Global Investment Consultants LLC (KGI). KGI is a leading ...

The world’s top industry leaders and marketing researchers make the case for brand-building, with creative effectiveness at ...

Collective AI includes custom AI apps, TBWA’s archives, and is powered by Omnicom’s partnerships negotiated with Adobe, ...

Wadha Nafjan and Shadi Elmourad offer a reminder that tech and humanity should coexist to enhance lives, not consume them.

The TikTok campaign includes #SaferTogether partnerships with MENA content creators and will combine automated technology ...

Hamza Sarawy has been named the new head of communications at platformance.io for the MENA region, effective 1 July 2024. The ...

In the recent years, IKEA Al-Futtaim has adapted its marketing messaging to become more family-focused and family-first.

Artificial Intelligence (AI) is rapidly transforming the landscape of marketing and advertising, ushering in a new era of ...

Accenture Song’s Khurram Hamid asks if CMOs are ready for the biggest disruption in marketing since the internet itself.

The homegrown Abu Dhabi-based agency has evolved from a handful of creatives to over 140 team members based in the UAE.