From FIFA’s latest design to a hot AI startup’s barely-there branding, recent examples show how a logo—any logo—can make a brand feel more real. BY James I. Bowie 3 minute read When it ...

Just as OpenAI inspired a wave of AI startups, so, too, has its logo. OpenAI’s signature spiral logo has become widely mimicked in the industry. So it raised eyebrows when Fortune recently ...

NEW YORK — “Mtn Dew” is getting a makeover, with the word “mountain” reappearing on cans and bottles following a roughly two-decade-long hiatus. The PepsiCo-owned beverage unveiled ...

Between 22 and 31 May, Gallery Weekend Beijing returns for its fourth edition across 798 Art District. This lowdown provides a sample of exhibitions to catch as spring turns to summer in the capital.

Scope of work: Jonathan McLean is chief executive officer of the Center for Alternative Sentencing and Employment Services, a nonprofit that supports individuals involved in the criminal justice ...

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The shield is the iconic NFL logo. Each of the 32 teams has a logo, too. Some are incredible, others classic, and some have outlived their usefulness. Time for a change? Unlikely. Here's our NFL ...

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BLOOMINGTON — The McLean County Sheriff's Office recently welcomed a facility dog with the help of Paws Giving Independence, a nonprofit organization that trained and linked the dog to the ...

EXCLUSIVE: Greg McLean, director of the Australian drama series Territory, which is currently sitting at No. 3 on Netflix’s list of its Top 10 TV Shows in the U.S. after premiering October 24 ...

Baylor at Jack Trice Stadium in Ames. Iowa State announced Friday via X/Twitter that players' helmets will feature a "Cyclones" script logo. The helmets will be white and the logo black for the ...