Balancing data with experimentation ensures your marketing stays fresh, impactful and adaptable in an ever-shifting landscape ...

The channel, that is, not every mailpiece. The rise of data-driven direct mail marketing There’s still direct mail marketing ...

Direct marketing is defined in section 122(5) of the Data Protection Act 2018 ('the Act') as: "the communication (by whatever means) of advertising or marketing material which is directed to ...

All decisions and elements within a direct marketing program are based on performance data, and that is especially true when you work with a direct response agency. Throughout the campaign lifecycle, ...

Accurate address data is the backbone of seamless business operations, whether it’s delivering products, mailing invoices, or ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers know, this space is rapidly evolving.

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...