Or it could be due to the 200-foot-tall Zig-Zag billboard in Times Square, bathed in the legacy brand's signature color with ...

NEW YORK, April 15, 2025 /PRNewswire/ -- This 4/20, the iconic Zig-Zag brand takes over the world's most famous intersection: Times Square. As the presenting sponsor of Cannabis Now's Official 4/ ...

For 4/20, the day that Manhattan streets are supposed to reek of weed, iconic rolling papers brand Zig-Zag will sponsor the Cannabis Now Official 4/20 Countdown Celebration in Times Square, kicking ...