Global businesses are embracing augmented reality (AR) and virtual reality (VR) to connect with consumers around the world. The technologies offer new ways to get a feel for products before buying—for ...

VR can help to drive employee recruitment, showing prospects the real life experiences of the role and B2B marketers can use AR and VR tools to demonstrate products during times of travel restrictions ...

Some companies I've visited, like OpenBCI, are already exploring combinations of EEG sensors and VR/AR. But AI working with visual and audio cues, along with hand movements and gestures ...

But retailers are using technology to fight back. Smart shopping in the form of augmented reality (AR) and virtual reality (VR) is beginning to make a difference to the way consumers feel about high ...

Find out the latest developments in these industries right here. Chinese AR start-up Rokid puts Alibaba AI in smart glasses to take on Meta Rokid’s US$345 smart glasses are the latest from China ...

For years, leaks have pointed to Apple working on cross-reality ... he believes augmented reality (AR) has more long-term potential than virtual reality (VR). However, since today's VR technology ...

Now Altman and OpenAI are working on the ... Wearables, AR glasses, and VR headsets act as real-time data gathering tools that could feed OpenAI’s models with critical contextual information.

The future may belong to AR glasses, but the present is all about VR. Here are my go-to options. But right now, VR is extremely good -- and still limited in how much it can do. I find my own use ...

As it's important you research each set before jumping into the world of VR, we've included key specs, pros and cons of each model, why you may want to buy it or not and a round-up of our expert ...