Customer segmentation still sits at the heart of strategy – but for many businesses, it’s become a static exercise: ...

Your segmentation can be based on any combination of the following ... If your subscriber lives in New York, why are you sending her specials about flights between Texas and Alaska? Or if your ...

Loyalty Builders' Modeling why that metric is more accurate and more predictive than others. Obviously, the set of metrics that is used for the segmentation can affect the segment into which a ...

Have you stopped and wondered why? Controlling gene expression to turn on and off at specific times is no simple feat. Segmentation is the term applied to the differentiation patterns of ...

Customer segmentation is no longer static. AI is making it faster, sharper and more human by turning real-time data into real ...

Save guides, add subjects and pick up where you left off with your BBC account. This helps businesses develop and market products more effectively, targeting the right customers to meet their ...