Scientists urge storytelling in scientific writing to connect emotionally and spark public action on climate change.

After years of studying successful brands and working with growing businesses, I've discovered that storytelling is key to ...

Your LinkedIn growth depends on stories worth sharing. Use painful lessons, client breakthroughs, and unpopular opinions to build your audience. Level up your LinkedIn.

If you think about tales, parables and stories, they are ways of learning that have been used for thousands of years and ...

Research from Princeton University shows that effective storytelling can increase this synchronization by up to 72%. Dopamine release happens when we experience emotionally charged narratives ...

What often gets overlooked in the "rational" world of B2B marketing is the fact that buyers respond to compelling stories.

The Evolutionary Significance of Storytelling The human inclination ... Even today, stories shape us in ways we may not consciously recognize. The books we read as children influence our values ...

Scientists should experiment with creative ways of communicating their work to inspire action to protect the natural world, ...

Scientists should experiment with creative ways of communicating their work to inspire action to protect the natural world, researchers say.