As part of the move, T&Pm is placing WPP’s AI-powered marketing operating system, WPP Open, at the core of its innovative ...

WPP WPP2.75%increase; green up pointing triangle reported a surprise rise in organic revenue for the third quarter, returning to growth after declines in previous quarters, thanks to higher ...

Impact Link The Canadian investment bank Canaccord Genuity is hiring a former top dealmaker at the advertising giant WPP for its advertising and media mergers-and-acquisitions practice ...

When Sir Martin Sorrell, the dominant leader of the WPP advertising group, resigned in 2018 after an inquiry into his conduct, he reflected fondly on its rise to the top of the industry.

After WPP’s reorganization of Wunderman Thompson earlier this year, Thompson was formed to service the U.S. Marine Corps account. The 200+ person team will deliver work across the marketing funnel to ...

There was a sense that, for companies such as WPP, the hybrid model might soon require more in-office time. For all the talk of technology, there’s a renewed emphasis on the value of human-to ...

WPP (LSE:WPP) has reiterated its earnings guidance for the full year 2024, maintaining a cautious outlook with LFL revenue expected to range from -1% to 0%, alongside macroeconomic uncertainties ...

The issue is that overall Q2 revenue performance was really weakened by the pretty outsized skew that WPP has towards APAC. APAC's downward revenue trajectory continues, and this is consistent ...

Rather than select a single agency partner to spearhead its U.S. creative business, the coffee giant is enlisting a bespoke unit from WPP that brings together several shops under the network. Those ...

WPP (GB:WPP) has released an update. WPP’s third quarter results show a modest like-for-like revenue growth of 0.5%, with significant client wins from Amazon, Unilever, and Henkel. The company ...