One result of the new WHS trial branding – which features a different font as well as a shortened name – is that it highlights how varied WHSmith’s identity has become. There is the core logo that we ...

Slipknot have revealed a new "S" logo on a limited edition set of merch, and fans absolutely hate it.

NEW YORK – The Associated Press will roll out a new visual identity system, including an updated logo, this year. The identity system is the first significant change in AP’s look in 30 years and ...

Slipknot have been celebrating the 25th anniversary of their self-titled album this year by going back to their roots, but a ...

The company has a new logo, designed by Pentagram, that looks incredibly plain — especially compared to its previous ...

Food delivery startup Deliveroo’s new branding features a minimal kangaroo logo, colourful rider jerseys and photography that captures the ‘messiness’ of food A minimal kangaroo symbol replaces the ...

From FIFA’s latest design to a hot AI startup’s barely-there branding, recent examples show how a logo—any logo—can make a brand feel more real. BY James I. Bowie 3 minute read When it ...

The PepsiCo-owned beverage is unveiling Wednesday a new logo and packaging design that drops its sharply angular font and abbreviated title for imagery that evokes its rustic roots, as well as ...

CF Montréal unveiled a new logo on Friday. The club will begin using the logo next year at the start of their 2023 season. The new logo retains the club's current name, CF Montréal and bring ...

Next-gen electric versions of Honda's passenger cars are getting a new logo for the first time in 22 years. At CES today, Honda announced two new EV concepts, the Saloon and Space-Hub, as well as ...