like the frequently sold-out Milk Makeup’s Cooling Jelly Water Tint (which is great on your cheeks, too) and the viral Sacheu Stay-N-Peel Off Lip Tattoo. Learn more about these and more of the ...

The alien blue stain left behind the most gorgeous tint that makes my lips look healthier and more flushed. It's the pouty, just-bitten lip color I wish I naturally had—the same results I ...

Look for a lip stain that has a particular finish (glossy, matte, or sometimes even shimmery) to level up your look. A great ...

If you're even a little bit online, you've likely heard of Milk Makeup's Cooling Water Jelly Tints—but you might not have been lucky enough to get your hands on one (yet). The innovative lip and ...

DESPITE the sun not shining all the time, this summer has seen unprecedentedly high pollen levels – which has taken its toll ...

Amidst these changing trends, one thing has remained constant: the younger generation's unwavering love for lip gloss. This ...

The mask has a lip gloss look with a slight tint, so although it’s meant for ... to try more of their daytime lip products!” When a viral product has a strong TikTok, celebrity and consumer ...

When a beauty product goes viral on TikTok, it tends to do so for two reasons: it works, and it is affordable. NYX’s Fat Oil Lip Drip is the latest in lip care that has luxury beauty fans doing ...

Meet your new daytime essential: the viral Lip Glowy Balm. Infused with shea and murumuru seed butters, this pocket-sized gem ...

When a beauty product goes viral on TikTok ... way this gloss tints my lips and lasts throughout the day!” are just some of the praises sung by happy customers. Who knew lip luxury could ...

The Inkey List Tripeptide Plumping Lip Balm in Berry Tint, £8.25 When the Inkey List ... up to 40% plumper in just four weeks - and it went viral for actually living up to its claims.