Such is the case with Viva Mexico Cabrones (VMC) tequila-based canned cocktails. Introduced to the United States in 2023 by Spirit of Gallo, following a year of successful sales in Mexico ...

The brand offers a variety of lemonade, vodka, and whiskey cocktails, aimed at the higher end of the canned RTD market, and Gallo intends to continue to build it out in new markets across the U.S.