In the ever-evolving world of digital marketing, video content has emerged as a dominant force. Yet, one particular facet of this medium has seen unprecedented growth: User-generated Content (UGC). By ...

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Smart B2B marketing teams will include employees in their social media strategies, empowering them to become content creators ...

With the rise of user-generated social media posts, here's why brands should direct and have control over all of the content out there that's associated with their name. Struggling to outshine ...

On the other end of the ecosystem, the world of user-generated content (UGC) is growing, with audiences in the hundreds of millions consuming content created by players themselves, or by modders.

President-elect Donald Trump has advocated to save TikTok from the ban and has asked for an extension of Sunday's deadline.

Among those who view video via smartphone, short-form news and entertainment videos are most popular (68%), followed by user-generated video content (e.g., YouTube) (57%) and music videos (49%).

I started scrolling through TikTok and I came across user-generated content, or UGC, which is when brands hire content creators instead of influencers to create ads that promote their brand to ...