As Britain's election campaign enters its final stretch, the work of opinion pollsters is back in the spotlight with several ...

Are Labour or the Conservatives on track to win in July? - What the latest polls say for the July 4th general election ...

At 10pm, the most accurate poll of the election will be released – here’s what makes it different to all the others.

A scatter plot showing an average percentage of people who said they would vote for each party (excluding those who didn't ...

Millions of voters across the UK will elect 650 lawmakers, one each from a constituency, for the House of Commons, the lower ...

Labour is heading for the biggest “landslide majority” Britain has ever seen, according to one of Rishi Sunak’s closest ...

An important one is voter secrecy. Some people prefer to keep things between them and the ballot box. Indeed, psephologists ...

Opinion pollsters use MRP modelling to predict UK election results accurately despite first-past-the-post system challenges.

Nigel Farage’s insurgent right-wing Reform UK ... other polling suggested a strong majority for the Tories. MRP (multi-level regression and post-stratification) polls use a far larger sample size and ...

Four nationwide opinion polls have been published in the past 24 hours, along with a separate survey of voting intention in Scotland. A poll by Savanta, carried out online from June 7-9 among 2,219 UK ...

Reform UK are ... on voting intention, which pollsters calculate by excluding or otherwise adjusting for those people who answered "don't know" or "won't vote". Most of the polls included cover ...