What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs?

The two types of businesses also differ in their ... maintaining strong relationships is what can help build brand loyalty in B2B marketing. B2C sales rely on building a positive relationship ...

B2B digital marketing is an effective way to demonstrate the value of your products or services to potential buyers. And convert them. This type of digital marketing can produce a high return on ...

The year 2025 offers a pivotal opportunity for B2B brands to innovate with authenticity and purpose. By embracing privacy-first advertising, integrating cultural relevance, thoughtfully using AI, and ...

B2B marketing expert Georgie Gilmore outlines why channel partners are so underused in B2B marketing, and why it's a big ...

Here is her list of the biggest digital marketing blunders B2B organizations make ... ‘We do this and that,’ ‘we have this type of equipment,’ ‘we are the experts,’ ‘look at our ...

As a result, certain marketing activities are now more widely used. One of those is webinars. Webinars are among the most effective—and popular—content types that B2B marketers produce. Although a lot ...

A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results. The post Smarter attribution strategies to help B2B marketers prove campaign value appeared ...

In B2B marketing, the traditional approach of casting ... it’s essential to also consider the challenges that come with ...

Marketers need to prioritize short-form video strategies, refine storytelling to be concise and captivating within limited ...