Discover how silica in tire performance enhances grip, efficiency, and durability while saving money for your customers.

run-flat and low-rolling resistance. Unless we're talking about tires used for specific conditions (snow, summer, off-road, etc.), we imagine most new car buyers don't think twice about the rubber ...

After all, a car's tires are the only contact it has with the road, so more efficient rubber means more efficient use of fuel, and even tiny gains spread over the huge number of road-going ...

In our surveys, owners gave the Defender2 top marks for satisfaction ... limits than road-focused tires. Many of these pricey ...

Tread life mileage is a comparative estimate from CR's vehicle road test completed on a treadwear course in southwest Texas. Your actual mileage may vary based on how, what, and where you drive ...

There are significant performance differences among tire ... assesses rolling resistance, which affects fuel economy. Plus, we evaluate tread life by driving thousands of miles on a road course ...

or the energy your car needs to send them to keep rolling. While pneumatic tires waste some of that energy as heat, they can easily be inflated more to reduce friction against the road.

“The concern is that most current low rolling resistance tires weren’t specifically designed for off-road use. It’s asking the tire to do something it wasn’t intended to do.” Low rolling ...

Learn how Yokohama ADVAN tires for EVs enhance driving performance, reduce rolling resistance, and ensure a quieter ride.

Over time, the part of the tire that contacts the road surface wears away ... as demonstrated by the tire marks on every stretch of tarmac.