The Ordinary has launched a campaign aimed at busting beauty myths to promote its GF15% Solution. The Estee Lauder ...

With many beauty brands bringing back discontinued products and OG formulations due to consumer demand, marketing expert ...

Casual readers of the IPA Awards could easily get the impression that marketing is full of drama. Sales targets are set, and comfortably exceeded. This must be due to the advertising, because all ...

I tested 15 bestsellers from The Ordinary to find out which products are worth giving a try, which to skip and how they best work in a skin care routine.

The Deciem-owned skin care brand’s complexion product will be on sale for a limited time just two years after the company phased out its make-up offering ...

The Estee Lauder Companies has announced that it is launching its The Ordinary brand in China. Deciem’s signature brand hit ...