The effectiveness of targeted advertising comes from seeing the ad repeatedly. We would rather have 100,000 people see your ad 5 times, than 50,000 people see it one time. Geofence Zones (include ...

display ads and video ads. These ads are targeted to specific audiences based on demographics, interests, and behaviors and can be purchased on a pay-per-click or pay-per-impression basis.

Consumers frequently feel stereotyped by targeted ads, and are especially wary of targeting based on health and financial ...

Real-time bidding is the hottest topic in digital display advertising. It is the subject of countless articles, panels and press releases. Google recently predicted that by 2015, 50 percent of all ...

A new breed of direct-to-consumer services is aggressively using targeted ads to sell habit-forming medications. Not only do these companies make it easier for those seeking recreational drugs to ...

In the UK, Google had more than a 90% share of the market for search advertising in 2019, while Facebook had more than half of the market for display advertising [1 ... This undermines the legitimacy ...