Back in August, Taco Bell made a small subset of fans very happy — and the rest of us very sad. The chain had rolled out a ...

Taco Bell is giving us a hit of nostalgia by bringing back the classics, one generation at a time. To celebrate its 50-plus-year history, Taco Bell is rolling out a “Decades Menu” that revives ...

Taco Bell’s Taylor Montgomery talks about the new nostalgia campaign, reaching Gen Z and a hurdle facing the chain.

The fast-food drive-thru ... to digital menu boards eventually. Additionally, digital menu boards significantly boost the visual appeal of menu items. Todd Kelly, COO of Diversified Restaurant Group, ...

Get ready for a Baja Blast from the past because Taco Bell’s brand-new Decades menu is gearing up to take you back in time. For the first time ever, generations of Taco Bell fans are getting the ...

The Decades Menu features burritos, tostadas and more from the chain's first five decades Sabrina Weiss is the Editorial Assistant of PEOPLE's food department. She writes the weekly recipes for ...

It's official: Taco Bell is bringing back its ultra-poplar Double Decker Taco. But only for an extremely limited time. On Wednesday, the California-based fast food chain announced that the Double ...

Taco Bell has a special treat coming to its menu leading up to Halloween: the return of a fan favorite, the Double Decker Taco. The Double Decker Taco, made with a hard shell taco wrapped in a ...

alerting consumers of a Biscuit Taco giveaway on Cinco de Mayo while testing the latest buzzed-about mobile platform’s ability to drive awareness and store traffic. On May 5, the brand plans to ...

at the drive-thru, as well as the Blue Raspberry Lemonade Freeze ($2.99) and Wild Strawberry Lemonade Freeze ($1.79) — which are also new on Taco Bell's menu. When I unwrapped my Crispy Chicken ...

Taco Bell is kicking it old school with the total transformation of select restaurants into retro Taco Bells, with everything from decor to menu time traveling back to the 1960s to 2000.