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Surfside’s Meteoric Rise and Expanding Green Tea Line Elevate RTD Beverage MarketPHILADELPHIA, PA — Surfside, the ready-to-drink (RTD) beverage sensation owned by Stateside Brands, continues its upward trajectory as the fastest-growing brand in the adult beverage category.
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Goodbye White Claw, Hello Surfside: How Spirits-Based RTD Cocktails Are Clobbering the Hard Seltzer MarketSurfside — an unassuming iced tea and vodka ... From 2021 to 2023, malt-based products shrunk from 91% to 83% of the RTD market volume. Spirits-based products doubled from 8% to 16% in the ...
The soda giant’s Red Tree Beverages subsidiary is making a bet that its vodka lemonade can help it gain a stronger foothold ...
The launch comes as the niche alcohol segment surged 332% in 2024 with consumers turning away from beer in favor of alternative ready-to-drink offerings.
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