Asahi Breweries Ltd. will debut a new draft beer version of its Super Dry line in April to quench the demand from more people drinking at home instead of at bars during the COVID-19 pandemic.

Dry beer sounds like a contradiction ... the style didn't really make headlines until the release of Japan's Asahi Super Dry ...

8. “We decided to revive it (Asahi Draft Beer) because we believe it can provide a sense of comfort that Super Dry cannot offer,” Kazuo Matsuyama, who heads Asahi’s marketing division ...

Around 2010, Japanese beer maker Asahi pioneered frozen beer when it started serving its Super Dry beer on tap at 28 degrees Fahrenheit. Beer on tap is a big deal in Japan, Kayoko Akabori ...

Known for its Super Dry beer, Asahi is Japan’s biggest brewer with 38% market share but it is not widely sold overseas, where the planned merger of SABMiller and Anheuser-Busch InBev is set to ...

Asahi Super Dry is the world’s first super dry beer. Curiosity led us to invent a crisp, clean tasting beer that truly embodies the refreshing taste of Modern Japan. As Japan’s interest in rugby has ...