Coca-Cola is entering the premium milk market with its rollout of Fairlife milk. The milk brand is said to have more protein, more minerals, and less sugar in it. Fairlife is in a few test markets ...

Overall, dairy milk sales had a positive 52-week period ending Dec. 1, according to Chicago-based market research firm Circana. The dairy milk category saw dollar sales rise by 2% year over year (YoY) ...

CHICAGO (CN) – Dairy consumers claim in two federal class actions that milk producer Fairlife promotes the “extraordinary ... then “went on to excuse the animal abuse by blaming a few bad apples, even ...

The new regulations include a separate new pricing formula for milk with an extended shelf life, which includes products such as ultra-filtered Fairlife milk. The new formula, like the 2018 farm ...

Coke is rolling out Fairlife, a new kind of milk that has more protein and less sugar than regular milk. Will it catch on? WSJ's Annie Gasparro discusses with Lee Hawkins. Photo: Fairlife.com.

Premium milk brand Fairlife is tapping into The Onion?s satirical comedic theme in an attempt to market directly to teens for a soon-to-be-launched chocolate milk brand with a social media-fueled ...