Year on TikTok 2024 is based on research comprising in-app and third-party insights focused on TikTok’s social, economic, and cultural impact, conducted from January to November 2024.

Facebook, which owns Instagram, first started testing Reels with users in Brazil in November, before rolling out last month to France and Germany. It has been available in India since early this ...

Emarketer believes that Instagram is now mostly used for Reels by its over two billion ... pad Meta’s already-hefty logbooks. In South Africa, Instagram is the sixth most used app, according ...