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Rare Beauty is seemingly capitalizing on that success with its latest launch. "Soft Pinch Liquid Blush, but make it contour," the brand's website says. It's made with a similar formula ...

Ever since Selena Gomez introduced the world to Rare Beauty in 2020, people have been clamoring for her products. The brand’s Soft Pinch Liquid Blush ($25) is one of its most popular releases ...

One such launch that has remained in the spotlight since the company’s September 2020 debut is the Soft Pinch Liquid Blush ... powder. First impressions: This is actually the first Rare Beauty ...

Rare Beauty was introduced in September 2020. Since then, the brand has grown with the introduction of the Soft Pinch Tinted Lip Oil Stain in March 2023 and the Soft Pinch Luminous Powder Blush in ...

Who’s winning Sephora’s blush business? Perhaps unsurprisingly, Selena Gomez’s Rare Beauty — credited by many for sparking the initial, 2022-era blush craze with its viral Soft Pinch ...