The 'dark side' of social media influencers and their impact on marketing and consumer behavior
Social media influencers (SMIs ... This study organizes the negative aspects of influencer marketing into six key themes: The ...
EurekAlert!9d
New research unveils the "dark side" of social media influencers and their impact on marketing and consumer behaviour
Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.  SMIs have revolutionised marketing, shaping consumer behaviour, brand ...