Snapchat is introducing Sponsored AI Lenses, a new ad format that lets brands engage with consumers in an immersive way.

Snapchat said Sponsored AI Lenses are a new ad format for brands that will let them engage with users in an immersive manner.

Snapchat Platinum subscribers will now be able to use video lenses featuring AI generated animals or flowers, Snap announced today.

Snapchat is adding video AI lenses to its platform, letting users add generative AI video effects to their Snaps, if they pay for a pricey Platinum subscription ...

The self-proclaimed camera company released Lens Studio on Thursday as a way for developers to build augmented-reality experiences for Snapchat. The tool, available as a desktop app on Mac and ...

Attention selfie addicts, we have some good news: you might never run out of Snapchat lenses again. On Tuesday the app is launching Lens Explorer, a new feature that makes it easier to find the ...

Snapchat is introducing its first-ever video generative AI Lenses, the company told TechCrunch exclusively. The Lenses are powered by Snap’s in-house-built generative video model. The three new ...

For those unfamiliar, Snapchat Lenses are essentially AR filters available in the app, so that users can take photos and videos with these live AR effects. Thanks to artificial intelligence ...

Snapchatters can find the Lenses through the Lens Carousel or by visiting the official A Minecraft Movie Snapchat profile. On March 22, Warner Bros. will launch a First Lens Unlimited Takeover ...