Coty acquired 20 percent of KKW Beauty, for $200 million in 2021. Now that stake will belong to Skims, while Kardashian’s 80 ...

The pieces are no longer available on the SKIMS website, but you can shop for gently used and preowned items at online consignment shops such as The RealReal and Poshmark. Kim loves all things ...

In its first year alone, SKIMS sold more than three million products, showcasing the brand’s appeal and demand. The combination of high-quality products and effective marketing strategies helped ...

Skims took an inventive route to promote the brand’s newest swimwear collection — adding a 60-foot-long balloon of cofounder Kim Kardashian to the middle of New York City’s Times Square.

Kim Kardashian took over Times Square and transformed it into a massive 60 ft advertisement of herself - literally. But does the 'sex sells' mentality still hold power today?

Products will be crafted to fit every curve and enhance the body’s natural form.” Nike and Skims’ co-created label plans to meet the unique needs of every level of activity, from elite ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. “Being part of Skims’ Wedding Shop with my ...

Kardashian's unisex shapewear brand Skims celebrated the release of its new swimwear collection with the cheeky installation, which has been on display in Times Square since Tuesday. "OMG ...

The attention-grabbing marketing move was to tease the launch of her new Skims swimwear line, debuting on Thursday. A view of Skims swim launching a massive 60-foot Kim Kardashian balloon at Times ...

On Tuesday, the SKIMS founder shared the exciting news her shapewear and clothing brand is partnering with Nike to create a new activewear brand, NikeSKIMS, which will launch this spring.

“Nike and Skims share a deep commitment to innovation ... “We’re energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS ...