As competition with South Korean companies and low-cost alternatives heats up, Shiseido can compete by focusing on its products' value beyond just price, said President Kentaro Fujiwara, who also ...
Some might call it a farewell tour for the executive, who is retiring from his post as chairman and chief executive officer of Shiseido Co. Ltd., on Dec. 31. But not Uotani. For him, it is a town ...
Broadcaster Fuji Television is facing allegations company officials tried to cover up a sex scandal involving one of the ...
Cosmetics giant Shiseido Co. is relocating its production facilities back to Japan in seeking to win customers with a “made-in-Japan” brand. “What is important for business is brand values ...
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Shiseido has launched a new, refillable anti-aging serum. Ultimune Power Infusing Serum is said to ‘ignite the skin’s regenerative power’ thanks to patented key ingredient, Power Fermented Camellia+.
For Brody Associates, creating a brand identity for Shiseido was akin to developing a new language. Since it was founded 150 years ago, Shiseido has pioneered a unique approach to beauty, encouraging ...
Shiseido is said to have quietly stepped down the metaverse and web3 teams working in its emerging technology and platforms ...