Case in point, we have the "Sephora kid" trend. Named, of course, after the popular beauty store Sephora, this trend sees kids and young tweens becoming hardcore beauty and skincare enthusiasts.

I don't want my young daughter to grow up to be a "Sephora kid" who is obsessed with makeup. I'm teaching her young about the dangers of the beauty industry and how she can damage her skin.

Score the Rare Beauty blush, Drunk Elephant bronzing drops, and more for less during Sephora’s Savings Event. We talked to ...

The bill follows the popularity of the "Sephora kids" trend, in which young people, especially preteen girls, purchase and use makeup and skincare products. For the second year in a row ...

I won't allow my daughter to become a 'Sephora kid' because I don't want her self-worth tied to the beauty industry ...

The bill follows the popularity of the "Sephora kids" trend, in which young people, especially preteen girls, purchase and use makeup and skincare products. For the second year in a row, California ...