That's a very good thing. It's what modern buyers want—as opposed to the aggressive sales funnel mentality. What's so inaccurate about sales funnels when we apply them to modern buyers? A few things: ...

Controlling gene expression to turn on and off at specific times is no simple feat. Segmentation is the term applied to the differentiation patterns of vertebrates and arthropods, in which serial ...

In today's competitive landscape, many B2B companies are reviewing their strategies, and that often includes a more careful segmentation of target audiences—both to sell more accurately and to budget ...