The pastel color palette and adorable character designs ... slightly different route by centering on high school boys who love Sanrio characters. It is a refreshing and touching take on fandom ...

Hopefully, she'll get more love sometime soon ... despite both being black cats. His color scheme is also pretty cool, giving him a more modern edge than most Sanrio characters.

Every May 10th, fans of Sanrio's kawaii universe have one more reason to smile and celebrate: Chococat's birthday ...

Avail and Sanrio announced a new collection of shirts ... “Just doing what I love.” The character’s name will also appear on the front and sleeve. These are 1,800円 (~$13) each.