Whether you are the CEO of a global company or a regional sales rep, your elevator pitch must explain who you are and what you do. It also must explain what makes you (and your brand) unique. You have ...

Sales and marketing alignment isn’t just a "nice to have" — it's a fundamental driver of success. When these two departments ...

But there's a problem with how sales pitches are being made ... That's not how decision-makers buy; they rely on tactful marketing and trusted colleagues' recommendations. So immediately sending me a ...