Branded search is more than just your company name on Google. Here's how to capture intent and rank for the queries that ...

SEO drives real business results for brands ... some people have tried to rebrand “search engine optimization” to actually mean “search experience optimization” or “search everywhere ...

Small business owners and SEO experts shared with Insider the strategies ... For example, that might mean creating content that's more heavily researched, that's organized in a more user-friendly ...