Amazon is bringing generative AI to online shopping with Rufus ... Rufus shows up directly in the main Amazon iPhone app. Rufus lives in the existing search bar which now says "search or ask ...

Kiri Masters covers trends in retail media and marketplaces. Amazon's February launch of Rufus, an AI shopping assistant, offers an early glimpse into how artificial intelligence could reshape ...

Meet Rufus, Amazon's newly launched shopping assistant powered by artificial ... small subset of U.S. customers who use Amazon's mobile app. The company said it will gradually roll out the chatbot ...

The second method uses the Registry tweak introduced by the recent Rufus update. If you want to try it out, you can download the Flyby11 app from its official GitHub repo here. As always though ...