Radio and podcast advertising contribute an average of 18% to branded search activity, per new data from Oxford Road.
The radio waves that each antenna hears are sent through a computer program that compares the two to identify the reflections of the reference radio ... and also uses the ADS-B monitoring system ...
The results of a 2024 MARU/Matchbox and Claritas study show radio advertising can achieve a 10% increase in unaided brand ...
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