In the process, the course delves into the intersection of ... it comprises the lowest two quintiles of the population. The course focuses on business at the base of the pyramid as a core commercial ...
Chu, Michael, Regina Garcia-Cuellar, and Rosa Amelia Gonzalez. "Día Día Practimercados: Meeting the Daily Needs at the Base of the Pyramid (A)." Harvard Business School Case 313-071, August 2012.
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