Marketers need to integrate push notifications as part of their overall direct marketing and CRM strategy to take full advantage of this important new opportunity, according to a new report from ...

As a developer, you might need to collect valuable data about the users because it can help refine your marketing strategy, and push notifications are a great way to gain insights into customer ...

Advantages of push notifications Let us start with some of the advantages of push notifications – a strategy associated with smartphone app technology. Many consider push notifications to be a ...

It is not sufficient to tack on a push notification strategy to your existing email strategy. If you do, you can run the risk of alienating your customers with irrelevant content and ruining brand ...

If IoT is as simple as getting a notification when your laundry is dry, or your water is boiling, all you really need is a WiFi device and a push notification, right? Does it need to be more ...

A new study shows that simply switching off push notifications on your smartphone may not lead to wished-for positive outcomes.

Leanplum offers a number of ways for marketers to enhance their push notification strategies including programmatic delivery, soft-ask push permissions, an in-app news feed and email. ?Above all else, ...

On Tuesday, users complained of receiving notifications from the ride-hailing app without making any bookings; money deducted from wallet without availing ride in some cases, claimed users on Twitter ...

Push notifications are supposed to enhance the user experience, not suffocate it. If brands and apps don’t take a step back and rethink their notification strategies, they’ll continue to ...

JPush enhances the Baodao News APP by revolutionizing the efficiency of content distribution to enable seamless integration of "content-user-scenario”, improving the user interaction experience. In ...