Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research ... advertising likely depends on several factors, including gender and context.

Considering the various factors affecting a purchasing decision, understanding how to directly influence customer behavior is a marketing priority. Learning about the psychological tool of ...

A study of the changing nature of consumer behaviour in a dynamic environment. Psychological, sociological and individual factors are investigated with reference to how they affect consumer behaviour.

In the US consumers are witnessing record-high egg prices in stores, as the Wall Street Journal reports. The price increase ...

Introduction: The Influence Behind Brand Trust and Loyalty In the marketing context, competition has forced brands and firms to do much more than just offer a service or product to make sales. They ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.

The bandwagon effect can be attributed to psychological, social, and economic factors ... often at work in the fields of politics, consumer behavior, and finance. In politics, the bandwagon ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research ... advertising likely depends on several factors, including gender and context.