Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research ... advertising likely depends on several factors, including gender and context.

Shopping activates brain regions tied to rewards and decisions. Brands influence trust but differ from personal connections.

By implementing several key strategies, you can set yourself up for long-term success. The post The Psychological Impact of Inflation on Consumer Behavior appeared first on Due.

Considering the various factors affecting a purchasing decision, understanding how to directly influence customer behavior is a marketing priority. Learning about the psychological tool of ...

How do different colors affect your emotions and behavior? This article will explore ... make it more salient and memorable. Finally, the psychology of color has important implications for various ...

How much do design, site speed, and product reviews affect e-commerce checkout behavior? Even more than you might think... Regarding general design, some 93% of people say visuals are the most ...

The lowly wine cork can make a big difference in how people perceive a wine. There's a lesson there for all marketers.

Whether consumers have experienced psychological stress or growth may be an important factor in predicting which products or strategies are likely to succeed in different markets. Areas hit severely ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research ... advertising likely depends on several factors, including gender and context.